In an attempt to save the company from bankruptcy in 1934, Harry H. As prosperous as the company had been, even it felt the sting of the Great Depression.
The motivation behind the launch of this business was to create better socks for lumberjacks.Ībout 25 years later the company branched out to start making undergarments. Based out of Kenosha, WI, Jockey started in 1876 but is recognized for inventing the first Y front men’s brief in 1934.īack in 1876 it was known under its original name Coopers, Inc., which was a hosiery business started by Samuel T. The Jockey name is synonymous as a manufacturer, distributor and retailer of underwear as well as sleepwear for the whole family. You don’t become a recognized trademark in 120 countries without doing something correctly. So why not take a moment to learn a little about what went on from then to now to grow this company to what it is today. Having been around since 1876, they must be doing something right. You just know that when it comes to shopping for under garments, this is the brand you choose.īut more than likely you know nothing about how it got started or grew to be the giant it is. The brand you may be loyal to when it comes to underwear or sleepwear may even be Jockey, but you probably don’t give it much thought. Some brands for under garments have become just as classic a staple in American fashion history but rarely get noted for it. Yet even more important are the articles we wear under our trendy, classic or functional clothing.
Sure it is easy to put the focus on those designer name brands that get noticed more. Shoppers don’t always give much thought to those brands responsible for keeping us clothed underneath our clothes.
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